Head of Business Intelligence
Donkey RepublicCopenhagen
since 2019
2016 - 2019
Research Assistant / PhD
Chair for Marketing & BrandingUniversity of Hamburg
Junior Product Manager
STUDIO LINE L'ORÉAL PARiSL'ORÉAL Germany GmbH
Dusseldorf
2014-2016
2011-2014
Intern / Working Student
Beiersdorf - Brand Management
GlaxoSmithKline - Shopper Insight Management
Olympus - Online-Marketing
M.Sc. Business Administration
Marketing & FinanceUniversity of Hamburg
2011-2014
2008-2011
B.Sc. Business Administration
MarketingUniversity of Hamburg
University of Nottingham
Head of Business Intelligence
Research Assistant / PhD Candidate
Junior Product Manager
Intern / Working Student
M.Sc. Business Administration
B.Sc. Business Administration
LET'S TALK
E-mail
jan [at] jfgraeve [dot] de
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PUBLICATIONS
01
Blinda, K., Schnittka, O., Sattler, H. & Gräve, J.-F. (2019). Implementing effective customer participation for hedonic and utilitarian services.
Journal of Services Marketing,https://doi.org/10.1108/JSM-07-2018-0196
02
Gräve, J.-F. (2019). What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers.
Social Media + Society, forthcoming.03
Gräve, J.-F. (2017). A new type of endorser? Investigating the differences in perception between social media influencers and traditional celebrities.
Proceedings of the 2017 Summer AMA Conference, San Francisco (USA).04